Intelligent approach, actionable insights
From segmentation and predicting customer behaviour, to measuring market potential and analysing retail trade areas, to auditing and preparing data for modelling, we function as your true partner, creating actionable insights for you and making a real difference to your business.
Working in open and consultative partnership with you, our emphasis is on sharing ideas and experiences to help you achieve your business objectives. We will partner with you to integrate our insights into your strategic planning, sales and marketing, and operations, where they can make a sustainable and positive impact.
Setting the benchmark, leading the pack
Founded in 2000 and wholly Australian owned, the Pathfinder Solutions team is at the forefront of marketing analytics. With a proud heritage and an honest, intelligent approach, Pathfinder Solutions has evolved into the thought leader in the marketing and business insights sector.
A forward thinking company, our clients partner with us because we develop and deliver solutions that are both innovative and practical. We lead because we find ways to solve problems that others can't.
Because we lead our industry, you can expect higher standards of insight delivery. We can offer you the most innovative ideas and solutions, so that you can drive business growth, performance and ultimately, shareholder value.
Your success is our passion
Each year we deliver actionable insights to a diverse range of clients, from large multinationals to small and medium enterprises, across multiple sectors.
We combine global and local experience to understand your unique needs, respond with practical and tailored solutions, and help you achieve your business goals.
Today we work with a multitude of blue chip organisations in the following industry sectors:
- Banking and Finance
- Insurance
- Retail
- Telecommunications
- Media
- Entertainment
- Travel
- Property
- Automotive
- Utility
- FMCG
- Not for profit
- Government
- Franchise
