Pathfinder Solutions

Our alliance partners 

Alliance partners are important to us. Each of them brings specialised skills to the table for our clients. Our alliances share similar values, work ethics and underlying principles.

Together, we form a powerful network, creating the “best of breed” solutions, helping our clients to gain intelligent insights and move their business performance to the PEAK of success.

Introducing our alliance partner network:

acxiom

 

 

Acxiom makes information intelligent.  As the global leader in customer information management, Acxiom transform data into actionable business insight — and they do it better than anyone else. Acxiom’s enterprise information solutions help the world’s largest and most successful companies increase revenue, reduce cost, improve profit and lower risk. 

Powered by superior data, technology, services and industry expertise, these multi-channel, client-centric solutions enable better business and marketing decisions that enhance customer acquisition, retention and value. 

Acxiom lines of business include:  Data, Data Services and Customer Management Solutions.

group_momentum_logo

Momentum Digital Direct Marketing is the highly specialised direct marketing arm of Group Momentum producing strategic, targeted and personalised communications, that achieve cut-through in today's highly competitive marketplace.

Utilising their specialised suite of marketing solutions - Direct Hit, Direct Approach and Direct Result, and combining the best multi-channel marketing techniques from the UK and America, as well as their demonstrated "test, implement and team" approach, Momentum Direct consistently deliver responsible, results driven and easily measurable marketing communication programs. From high impact acquisition or retention programs through to fully integrated Local Area Marketing solutions, Momentum Direct has the ideal solution for you.

hopewiser

 

 

Hopewiser provides address management solutions which have evolved over the 25 years since the foundation of the business.  These solutions are designed to offer every client the best and most cost effective solution to their needs. 

The solutions consist of software and services to aid organisations with quality of data, focussing primarily on physical addresses and deduplication.  Operating in Australia since 1999, Hopewiser has Australia Post AMAS Program accredited software for most platforms, including mainframe, Unix, linux and PC, all designed and built on the platform supported.  The solutions have gained a reputation for accuracy, reliability and flexibility, with in-house skill sets to ensure the solution meets client’s needs.

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nielsenmedia

 

 

Nielsen Media Research is active in 40 countries worldwide and is the leading provider of audience measurement, competitive advertising intelligence information, customised media research and print readership. Through affiliates, advertising measurement is extended to 70 countries, representing 85% of the world’s advertising spending. In Australia, Nielsen Media provide the following services:

  • AIS-The industry currency for Media Volume, Scheduling Activity and Expenditure Estimates covering Metro & Regional TV, Newspapers, Radio, Magazines, Cinema, Outdoor, Specialist Print media and Direct Mail.
  • MediaPix ~TVPix, PrintPix and MailPix.  A web based AIS service that provides TV, Print and Direct Mail media creative executions linked to our AdEx database.
  • Panorama -Lifestyle and Media Insights which 'go beyond demographics' and enable targeting by product usage for assessing when and how consumers of products and services consume Media.
  • Radio Audience Measurement - The official currency for measurement of radio listening, both at home and away, collected by means of a one week diary of radio listening.

sas

 

 

SAS is the leader in business intelligence and analytical software and services. Customers at 42,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products.

Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

To support customer needs locally, SAS has 200 employees working from 8 offices across Australia and New Zealand.

statapp

StatApp specialises in training in all aspects of statistical analysis related to applications in commercial applications. Their training is interactive and hands-on, and can be delivered by public courses or in-house courses and workshops (off-the-shelf or tailored) and by personal mentoring of individuals or teams (a combination of on-site training and email support).

StatApp trains statistical analysts (using SAS) and business analysts, marketers and managers (using Excel-based tools).The two senior training consultants have a total of more than 50 years’ experience as professional statisticians training in many sectors and some 20 countries.

StatApp specialises in the Financial Services, Telecommunications, Retail, Health and  Agriculture sectors.

tactician

 


As your marketing partner, Tactician prepares you with the strategic sales, marketing, and media execution tools to win in the market place.

For over 30 years Tactician has been a leader in integrated target marketing products and services.   Since 1988, Tactician has delivered groundbreaking geographic marketing technologies to the world¹s leading brands on five continents.  As one of the industries primary founders, Tactician understands what you need and have remained committed to bring the latest in technologies to you.  

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