Utilising our capabilities
Developing tailored solutions
Creating actionable insights
Overcoming your business challenges
Pathfinder Solutions has a very comprehensive set of capabilities to support our mission. These capabilities cover all aspects of marketing and business insights across multiple sectors.
Some of our capabilities are:
Consulting
- Understanding of businesses and industries
- Application of analysis findings to business
- Thought leadership
- Design and development of tailored solutions
- R&D
Data intelligence
- Data cleansing
- Data mining
- Data analysis
- Data segmentation
- Create data structure and giving meaning to data
Geographical Data Management and Insights
- Address management
- Geographical National Address File (GNAF)
- Postal Address File (PAF)
- Postal Round Ranking
- Geocoding
Profiling
- Customer
- Market
Segmentation
- Geodemographics
- Attitudinal/psychographic
- Life-stage
- Needs based
- Relationship
- Demographic
Predictive behavioural modelling
- Acquisition
- Retention
- Churn
- Cross sell/upsell
- Risk
- Lifetime value
Geospatial data and analysis
- Site selection analysis
- Distribution optimisation
Customer Insights
- Propensity
- Value
- Loyalty
- Behaviour
Market Insights
- Demand and supply
- Projected growth
Proprietary data
- Segments of Australia
- Segments of New Zealand
- C Now
- Spend Now
- Daytime Population
- Daytime Spend
