• Market Analyser - Australia & New Zealand
  

Market Analyser (Australia & New Zealand) 

Developed specifically for marketers, ‘Market Analyser’ combines Pathfinder Solutions neighbourhood classification data (Segments of Australia or New Zealand) with a range of software modules that enable you to:

• Enrich your customer data with a geodemographic profile
• Understand what types of people buy your products/services
• Find ‘look-a-like’ customers based on your customer profile for acquisition or retention campaigns
• Target specific geographical areas for marketing activity
• Understand the Modelled Market Potential (MMP) of a CCD

This is the 3rd generation classification system from Pathfinder Solutions (following the Prospecta systems of the 90’s). It now also includes the valuable addition of intuitive, interpretative and interrogative software modules enabling profiling and comparison of existing customers and ranking, filtering and selection of potential customers and areas.

The Segments System offers state of the art neighbourhood classification and segmentation for all of Australia and New Zealand.

Importantly, each household is allocated to a clearly defined, “real world” segment and new methodology has been employed where segments are based on key data dimensions that are important for marketers.

Profiler module
Identify which of the 60 ‘Segments of Australia’ or 30 'Segments of New Zealand' represent your key clients and use this information to:

1. Improve knowledge about your customers characteristics and lifestyles
2. Support marketing campaigns (acquisition & retention) by targeting look-alikes
3. Understand the media preferences of your customer and to facilitate effective communication

Ranking optimiser
Without a robust methodology for defining who and where to market, Direct Marketing can be expensive.

Armed with an understanding of the types of people that buy your product/services, you can effectively target small geographical areas where you are most likely to find people with similar characteristics and lifestyles. The ranking module provides, based on your own customer profile, a list of highly targeted CCDs (census collection districts) or meshblocks that represent the best opportunity to find look-a-likes. This will help your business to:

1. Decrease the print and distribution costs of marketing activity
2. Increase the ‘hit rate’ of your DM campaign
3. Provide greater ROI on your expenditure
4. Minimise wastage by not mailing unsuitable households

Contact us to find out more information about the above software.