- David McCloskey | Founding Director
- John Kershaw | Director of Insights and Solutions
David McCloskey is the Director of Future Insights and one of the founders of Pathfinder Solutions. He brings ingenious, innovative and intelligent ideas to Pathfinder Solutions and their clients.
David has a real love of analytical and marketing insights innovation and he is recognised industry-wide for his ingenuity and vision, and the impact he has made on geodemographic classification in Australia and New Zealand.
David’s zeal for R&D and exceptional applications knowledge assists the Pathfinder Solutions team in offering insights that make a real difference to clients’ business processes and profitability. He is currently working on a solution that combines market research data, geodemographics and customer behaviour modelling, to assist companies in achieving maximum ROI from marketing resources.
After starting his career in industrial marketing, David went on to join CNN Systems (now known as Experian) to head up their Market Analysis business unit where he successfully introduced the MOSAIC geodemographic system to Australia.
In 1993, David, in partnership with Graeme Neville, formed Geospend Pty Ltd and developed Prospecta, the first geodemographic classification and software system specifically designed for Australian and New Zealand conditions.
In 2000, David, Graeme Neville and Ngaire Burn formed Pathfinder Solutions and David has since developed a new generation geodemographic system ‘The Segments of Australia’ and ‘The Segments of New Zealand’.
David holds a Bachelor of Behavioural Science and an MBA in Business Administration and he is a member of the Royal Society of Victoria. He is an avid sports enthusiast who enjoys skiing, surfing and bike riding. He also collects wine and enjoys gardening and photography.
John Kershaw
John Kershaw is the Director of Insights and Solutions. A direct, dedicated, and dependable person, his objective is to develop best practice marketing and business insights solutions.
Statistics is a branch of mathematical science. Applying statistics to creating highly successful business outcomes is an art and John Kershaw is the expert.
Twenty years of experience as a statistician and predictive modelling expert come to the fore in his role as Director of Insights and Solutions for Pathfinder Solutions. John guides the processes, procedures and methodologies used by the company on behalf of its clients. It is the rigour of the tests used that ensure Pathfinder Solutions help their customers make precise decisions.
Starting his career with Lloyds TSB, John was to spend four years as an analyst studying consumer credit behaviour before moving into senior statistical consulting roles, ending up as the Analysis Services Director for UK Based Macon Consulting in 1992.
During his decade long tenure with Macon Consulting, John oversaw the development of numerous innovative tests and reporting models within a wide range of application areas in consumer behavioural studies, including propensity/cross selling, response, customer value, recruitment, retention and attrition predictors.
John holds a BSc (Hons) in Applied Statistics from Sheffield. He lives in Lindfield, Sydney and is an avid sports enthusiast who plays soccer, tennis, golf, and has competed in half marathons.
