Introduction
With the proliferation of new marketing channels, distribution models and consumer demands, it is becoming more and more difficult for marketing and sales professionals to impact bottom-line performance.
Pathfinder Solutions has extensive experience working with organisations to de-mystify the science behind customer behaviour, market demand and supply, to deliver unparalleled insights for improved marketing and sales strategy and performance.
Solutions
Leveraging our core capabilities, we have delivered a broad range of marketing and sales solutions, namely;
- Acquisition modelling
- Behavioural modelling
- Campaign acquisition and targeting insights
- Churn modelling
- Customers classification
- Customer lifetime value analysis
- Customer satisfaction modelling
- Market demand and supply insights
- Marketing risk modelling
- Marketing ROI analysis and modelling
- Market potential modelling
- Price optimisation modelling
- Product / Service mix analysis
- Profiling & ranking
- Retail network optimisation
- Segmentation (Behavioural, Relationship, Geodemographics, Attitudinal)
- Share of wallet analysis
- Site analysis reporting
