Introduction
Whether your business owns the direct or indirect distribution channels to customers, understanding where there is latent demand for your products or services, projected population growth and supply holes based on your existing points of presence (POPs) – is critical in developing a sustainable retail and distribution business.
Throw into this mix, additional market dynamics such as daytime population movement, multi-channel preferences, local purchasing power and brand affinity, and you end up with a complex array of customer and market forces which can greatly impact your retail and distribution strategy.
Pathfinder Solutions has extensive experience working with organisations to de-mystify the science behind customer behaviour, market demand and supply, to deliver unparalleled insights for improved retail and distribution strategy and performance.
Solutions
Leveraging our core capabilities, we have delivered a broad range of retail and distribution solutions, namely;
- Analysing distribution network performance
- Branch/outlet performance analysis
- Business channel segmentation
- Retail configuration optimisation
- Retail network optimisation and rationalisation
- Retail site analysis reports
- Sales force optimisation
- Site selection
- Territory optimisation
- Territory planning
