Success stories

At Pathfinder Solutions, we recognised that one size does not fit all. We develop bespoke solutions for our clients based on their individual needs and requirements.

There are many examples of our client success stories. Due to confidentiality, we are not able to publish most of these success stories. However, some of our clients are willing to share their experience with you. The following is a synopsis of some case studies.

Automotive sector case study

Actionable insights drive business strategy

In order to improve its sales and marketing results within the dealership primary market areas, this client identified the need to first better understand local market dynamics. We built a comprehensive Automotive Dealership Primary Market Area (PMA) Insights Report for the client.

The Automotive Dealership PMA Insights Report helped them to:

Identify neighbourhood demand and potential for new target vehicle sales within PMA;
Identify neighbourhood residential and daytime population profiles;
Better understand PMA neighbourhood profiles; and
Identify competitive car park by neighbourhoods within PMA.

By gaining the above insights, the client:

Has a clear understanding of over and under performance and competitive intensity, in turn, help them to set better sales targets and impact overall business performance;
Can develop strong future business, sales and marketing strategies;
Can make more informed business decisions in regards to sales personnel; and
Is able to better align product/service mix and showroom configuration.

Banking Finance Insurance sector case study

Accuracy is the key to success

To help this client improve insurance assessments in order to realise more revenue as well as reduce the risk of over exposure, we:

Built and validated a universal residential address database;
Created a range of proximity measures linking each addresses with associated risk factors; and
Developed logic for linking all the proximity measures and data elements consistently and accurately to an individual address.

The solution allowed the client to accurately provide insurance premium quotations based on household level data elements. The client has estimated this solution will save them in excess of $1 million per quarter in improved insurance premium quotations.

Not for profit sector case study

Marketing insights save money and save lives

This client was required to reduce their marketing budget by $1 million whilst their donations did not reduce by more than $500,000.

To assist them in achieving their objective, we developed a Marketing Return-On-Investment (MROI) Solution by utilising some of our core capabilities. With this MROI Solution, the client can now:

Understand the full impact of the proposed marketing budget cuts; they are able to see what the upper and lower limits of the possible impact would be with an associated degree of confidence; and
Understand the long term impact of the decisions they make; our solution provided an understanding of the varying life time values of donors acquired through the different channels.

Marketing insights they gained not only saved them money, but helped them save lives.

Property sector case study

Insights, on the move

As the leader in their field, this client realised that gone are the days of “build it and they will buy it”. They wanted to better understand the potential buyers so that they could effectively market to them, in order to maximise revenue.

We developed a bespoke property solution for this client. This solution enabled them to:

Gain insights into characteristics of people within the catchment area;
Identify and locate the types of people likely to purchase; and
Calculate and define the prospect catchment area for a new residential housing development

Retail sector case study

Actionable insights create fashionable outcomes

To assist management in making more informed strategic business decisions with regards to overall marketing expenditure and future loyalty incentives, the client turned to us for assistance. We developed a Recency, Frequency and Value (RFV) segmentation model that included basket analysis, markdown analysis, distance travelled analysis and marketing responsiveness for each segment group.

This model has provided a wealth of insights into their customers' behaviour. This has enabled the marketing team to run more profitable, relevant and targeted campaigns, which ultimately deliver a greater return on investment.

The model also helped the marketing team identify that more than $450,000 had been wasted on unprofitable customers who exhibited no loyalty to their brand over the last few years.

Finally, the RFV segmentation has provided a strategic platform for the business moving forward. One of the strategies the client is now working on is to launch a brand new loyalty program.

Utilities sector case study

Switching data into insights

With deregulation and increased competition in the utility industry, the client needed to consolidate disparate data sets into a single data model to enable accurate analysis of customer behaviour and improved marketing communications.

We developed a model for this client so they could have a clear single customer view with the following results.

The factors driving churn have been identified;
They can segment their customers across many different drivers;
They can calculate their true customer churn rate;
They can effectively target those vulnerable customers; and
They can deploy the appropriate marketing campaigns – more effective and efficient acquisition, retention, cross sell and up sell campaigns.

Please contact us for more information, on these or other case studies.