What our clients say

“The team at Pathfinder Solutions have been working with the Commonwealth Bank for over 9 years providing marketing decision support through their geodemographic and spatial analysis tools (ie the Prospecta system) and other advanced marketing analytics.  These have allowed us to solve tactical marketing issues in such areas as network distribution and direct marketing. Pathfinder Solutions’ shared learning approach to consultancy provides the environment essential to maximise business outcomes.”

       Naalini Sivanathan, Customer Knowledge Manager, CBA

"Pathfinder Solutions is our most strategic partner. Without them we would never be in the strong position we find ourselves today."

      Michael Gassmann, Manager Home Insurance Pricing & Customer Segmentation, Suncorp/GIO 

"Over the last 4 years Pathfinder solutions have had a major positive impact on the growth of our business. ISUBSCRiBE is an e-commerce business that relies heavily on well targeted DM to drive it’s brand and sales. Pathfinder Solutions have provided strategic analysis and insights that have consistently improved both the efficiency and effectiveness of our marketing campaigns. What’s more they deliver on their promises."

       Hunter Drinan, Managing Director, ISUBSCRIBE Pty Ltd

"Pathfinder Solutions has been engaged with AAPT for approximately 18 months; providing services, data and software to support our sales & marketing activities.  In particular, the segmentation and modelling skills they have applied have enabled us to build a better understanding of our customers and prospects and in turn improve campaign response rates significantly.

We have been impressed with the flexibility of Pathfinder Solutions to be able to work within our requirements and constraints, and they have always managed to assist us to achieve our business objectives.  We have found their team accommodating and easy to work with and would happily recommend them to other organisations looking to embark on analysis projects."

       David Millar, Head of Marketing Analytics, AAPT

"CHOICE magazine has been using Pathfinder Solutions and their demographic data, Segments of Australia for over 6 years to assist with our marketing campaigns. They always deliver on time and are on hand to assist with any queries and recommend innovative ways to target potential members."

       Kellie Thomson, Marketing Officer, CHOICE